By Kelly Goetsch
Is your eCommerce answer prepared for the cloud? This sensible advisor indicates skilled and aspiring net architects alike the way to undertake cloud computing incrementally, utilizing public Infrastructure-as-a-Service and Platform-as-a-Service. you'll easy methods to marshal as a lot ability as you must deal with height vacation or special-event site visitors. Written via eCommerce professional Kelly Goetsch, this e-book is helping architects leverage fresh technological advances that experience made it attainable to run a whole enterprise-level eCommerce platform from a cloud.
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It’s highly unlikely that a Corinthians fan will ever buy a Pameiras– branded item. In fact, being presented with a Pameiras item is likely to prevent the sale of a Corinthians item to this fan. Presenting customers with a personalized shopping experience has proven to be a substantial driver of sales for many ecommerce vendors. 16. it/1k7yvAr. Technological Advances | 15 Imagine the advantages this has over traditional retail, where there’s virtually no per‐ sonalization whatsoever. A sales associate on a store floor is likely to know nothing about any given customer, whereas the Web has purchase history, browsing history, and a complete demographic profile of each shopper available to build a personalized ecom‐ merce shopping experience.
For both retailers and customers, this was a simple model, as shown in Figure 1-9. 24. ly/1k7yw7m. 25. pr/MrUG Cy. 26. From the book by the same name, The Innovator’s Dilemma. 22 | Chapter 1: The Global Rise of eCommerce Figure 1-9. One channel Most often, retailers didn’t know who each customer was, as loyalty programs were still in their infancy. The customer would walk in and perhaps walk out with a product in hand. The only real influences were advertising and word of mouth. From an operations standpoint, each store was independently managed, with sales of each store easy to tabulate.
Over the years, they’ve continued to mature in the following ways: • More modular architecture, starting up only the services required by the application being deployed • Faster, lighter architectures • Tighter integration with databases, with some vendors offering true bidirectional communication with databases Current Deployment Architecture | 41 • Full integrations with cache grids • Improved diagnostics • Easier management Application servers continue to play a central role in today’s ecommerce platforms.
eCommerce in the Cloud by Kelly Goetsch