Download e-book for iPad: eCommerce in the Cloud: Bringing Elasticity to eCommerce by Kelly Goetsch

By Kelly Goetsch

ISBN-10: 1491946636

ISBN-13: 9781491946633

Is your eCommerce answer prepared for the cloud? This sensible advisor indicates skilled and aspiring net architects alike easy methods to undertake cloud computing incrementally, utilizing public Infrastructure-as-a-Service and Platform-as-a-Service. you are going to methods to marshal as a lot skill as you must deal with height vacation or special-event site visitors. Written by means of eCommerce professional Kelly Goetsch, this e-book is helping architects leverage contemporary technological advances that experience made it attainable to run a whole enterprise-level eCommerce platform from a cloud.

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Improvements in underlying technology Since the beginning, ecommerce has greatly benefited from a virtuous cycle of invest‐ ment and growth. That continues to this day, with daily advances made in the technology that underlies ecommerce. info • Network infrastructure • Databases • Increased bandwidth at all layers Every single layer has substantially improved since the beginning of ecommerce. These improvements have not been generally reflected in today’s ecommerce deployment ar‐ chitectures. Changing Face of Retail Retail around the world is quickly changing, with the Internet and globalization the two driving forces behind these changes.

True innovation, including the adoption of ecommerce and shifting to the cloud, requires strong leadership and a commitment to investing for the future. Omnichannel Retailing For traditional retailers with physical stores, ecommerce represents a big challenge to the status quo. For many decades, most retailers had just one channel: physical stores. For both retailers and customers, this was a simple model, as shown in Figure 1-9. 24. ly/1k7yw7m. 25. pr/MrUG Cy. 26. From the book by the same name, The Innovator’s Dilemma.

For both retailers and customers, this was a simple model, as shown in Figure 1-9. 24. ly/1k7yw7m. 25. pr/MrUG Cy. 26. From the book by the same name, The Innovator’s Dilemma. info Figure 1-9. One channel Most often, retailers didn’t know who each customer was, as loyalty programs were still in their infancy. The customer would walk in and perhaps walk out with a product in hand. The only real influences were advertising and word of mouth. From an operations standpoint, each store was independently managed, with sales of each store easy to tabulate.

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eCommerce in the Cloud: Bringing Elasticity to eCommerce by Kelly Goetsch


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