By José Marichal
In July 2010, fb had over 500 million subscribers all over the world and the quick upward push of the location caused Time journal to call Facebook's founder Mark Zuckerberg its individual of the 12 months for 2010. This novel booklet advances our knowing of the way democratic voters are reworked through the "Facebook revolution". regardless of expanding curiosity in politics and well known media, there was little educational paintings at the effect of fb on politics often, and on democratic tactics specifically. The paintings that does exist has been constrained to Facebook's influence on politics as a mobilization device utilized by social stream activists. during this publication, José Marichal argues that figuring out Facebook's influence on political procedures calls for an realizing of the way Facebook's structure of disclosure shapes the development of people' political identities through drawing clients extra into their pre-selected social networks. Drawing on a few disciplines and an ethnographic research of 250 fb political teams, Marichal explores how Facebook's emphasis on social connection affects key dimensions of political participation: e.g., mobilization, deliberation, and angle formation.
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Additional resources for Facebook Democracy: The Architecture of Disclosure and the Threat to Public Life
There is not a direct overlap between what your friends and family believe and what you believe. In addition, Williams and Gulati (2007) note that Facebook’s architecture of profiles and status updates make it more likely that one could be inadvertently exposed to contrasting political messages. Instead, people have broad-based impressions of those in their friend networks (general religious, political orientations, personality traits). Goel et al. (2010) find that people overestimate how similar their political views are to those in their online social network.
Kahne et al. (2010) found that the more people engage politically online, the more likely they will engage offline. Kahne et al. (2010) for example found that among US based youth, spending time in online communities seemed to promote more general civic engagement. They contend that social network activity spills over into offline engagement. Engagement with “online participatory communities” tied to youth interests exposed young people to a diverse set of viewpoints and made them more interested in politics.
Both Morozov and Gladwell claim that activism requires temporal and physical cost to be effective. Morozov (2011) argues that these lowered transaction costs allow people to gain a “sense of activism” without having to actually engage in activism. Gladwell argues that movements require more hierarchical organizational structures to maintain sustained action. Applications like Facebook cultivate nonhierarchical networks structures and as such do not have the centralized authority necessary to sustain action and in the political process it is the sustained access that compels change.
Facebook Democracy: The Architecture of Disclosure and the Threat to Public Life by José Marichal