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By Schmalensee R., Willig R.

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But this finding has not proven robust. 32 Comanor and Wilson (1974, ch. 10) argued that the gap between the profits of large and small firms in consumer goods industries tended to be positively related to the industry advertising-sales ratio. S. manufacturing industries is positively related to the industry advertising/sales ratio. Finally, recent work by Martin (1983), Kwoka and Ravenscraft (1986), Mueller (1986), CotteriU (1986), and Scott and Pascoe (1986) suggests a variety of complex firm-specific intra-industry effects not easily explicable by either Bain's or Demsetz' hypotheses.

Variability of profit rates Stigler (1963) hypothesized that, since one would expect effective collusion to occur only in some concentrated industries, the cross-section variance of profit rates should be higher in concentrated than unconcentrated industries. He found 32Ravenscraft (1983) and SmMock (1985) report negative coefficients of concentration-share interaction terms, for instance; see also Caves and Pugel (1980), Daskin (1983), Rhoades (1985), and Schmalensee (1987). But Mueler (1986) reports a robust negative coefficient of [(1-share)x concentration].

22 But, even if foreign competition can erode domestic market power, the long-run profitability of a competitive industry should be unaffected by imports. This argues for an interactive specification [Pugel (1980a), Caves (1985)]. And several authors have indeed found that the negative impact of imports on domestic profitability is stronger when domestic concentration is high. 6 The ratio of imports to domestic consumption tends to be negatively correlated with the profitability of domestic sellers, especially when domestic concentration is high.

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Handbook of Industrial Organization, Vol. 2 by Schmalensee R., Willig R.

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