By Johanna M. Lockhart
Elevated festival, declining assets, altering demographics, information media scrutiny, and the significance of public perceptions are the explanation why colleges and college districts want a good advertising software. even if, even college and district directors who realize the significance of selling frequently consider unprepared to start up and keep a strategic advertising attempt. the right way to industry Your college is a finished consultant that offers university directors with instruments to assist them create, enforce, and preserve a winning advertising application. themes lined comprise constructing a business plan, advertising and marketing learn, communications, media family, construction valuable partnerships, public family, and fund elevating. even though written for public college directors, the ebook is both appropriate to non-public and constitution faculties.
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Extra info for How to Market Your School: A Guide to Marketing, Communication, and Public Relations for School Administrators
Phrases such as “more effective” or “improved efficiency” have varying interpretations. An individual may consider his efficiency as “improved” if he or she manages to answer a couple more e-mails each day. A goal to “improve our volunteer program” is too ambiguous and subjective. “Improve” has different meanings to different people; it may mean one thing to the administration and something else to volunteers. What does improve really mean? Does it mean more volunteers? Happier volunteers? Different kinds of volunteers?
Is the community in transition economically or demographically? What is the school’s or district’s relationship with school board members or other elected officials? How about civic organizations or school-related associations? Are school and district administrators active in such organizations? A retirement village in your area may be an opportunity for volunteers. Supportive taxpayers are an asset in bond elections. Mutually beneficial relationships with the business owners are crucial in good community relations.
Keep in mind that as the school’s marketing effort moves forward, the assessment will change. As the marketing plan is implemented successfully, strengths are reinforced, weaknesses are diminished or eliminated, opportunities appear, and obstacles are overcome. An annual review of the matrix will provide insight into the success of your marketing efforts. Completing an assessment is part of the marketing process that often meets with resistance from school administrators. First, administrators and staff members feel that they are sufficiently knowledgeable about their school and its place in the community.
How to Market Your School: A Guide to Marketing, Communication, and Public Relations for School Administrators by Johanna M. Lockhart