By Alexander H.J. Otgaar, Leo van den Berg, Rachel Xiang Feng
Business tourism, outlined the following as tourism concerning visits to operational businesses and commercial historical past, bargains possibilities for person organisations and for towns yet how can or not it's organised in this type of manner that they the advantages outweigh the prices for either? via analysing case reviews of Wolfsburg, Cologne, can pay de l. a. Loire, Turin, Shanghai and Rotterdam, this e-book examines how business tourism could be effectively constructed, leading to concrete thoughts for towns and corporations with goals during this box.
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Additional resources for Industrial Tourism: Opportunities for City and Enterprise
Students. For students, industrial tourism provides opportunities to learn more about production processes, while getting to know potential future employers. Professionals. This category includes suppliers, (business to business) customers, competitors, financiers and other stakeholders of a company. Suppliers, customers and financiers may want to learn more about the firm they cooperate with, while competitors and other firms are usually interested in innovations or the concept of industrial tourism as such.
Moreover, company tours can help to build pride among employees and this way support the daily production process. It can also generate income (from the sale of tickets and souvenirs) and it can help to attract employees. 22 Industrial Tourism Organisational setup During the literature review it became clear to us, that most recommendations concerning organisational aspects concentrate on companies. ’ is the main question that is dealt with in this respect in the literature. This is mainly about organising industrial tourism in a way to overcome encountered barriers, and to avoid negative effects that could occur due to company visits.
Tourisme de découverte économique et visites d’entreprises, in: Conseil national du tourisme, ed. La Documentation française, pp. 10–16. 24 Industrial Tourism Martin, B. and Mason, S. 1993. The future of attractions: Meeting the needs of the new consumers. Tourism Management, Vol. 1), pp. 34–40. A. A. 2002. Consumer experience tourism and brand bonding. Journal of Product and Brand Management, Vol. 11 (no. 1), pp. 30– 41. E. 1982. M. and Shaw, G. 1992. Tourism and Development: A European Perspective.
Industrial Tourism: Opportunities for City and Enterprise by Alexander H.J. Otgaar, Leo van den Berg, Rachel Xiang Feng