Download PDF by Michael J. Worth: Leading the Campaign: Advancing Colleges and Universities

By Michael J. Worth

ISBN-10: 1607096498

ISBN-13: 9781607096498

ISBN-10: 160709651X

ISBN-13: 9781607096511

This booklet discusses basic crusade rules, yet isn't really a how-to advisor. relatively, its emphasis lies at the strategic judgements crusade calls for and on crusade management.

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Extra resources for Leading the Campaign: Advancing Colleges and Universities (The American Council on Education Series on Higher Education)

Example text

Indeed, Bill preempted Charlie’s ability to ask for the gift, which had been our plan. I wondered if I had said something wrong. But, eventually, Bill came around to the subject of the visit, turning to me and saying, “I am not ignoring you, and your summary of the campaign was a good one. . You do your job well,” he added, to my relief. Turning again to Charlie, he went on, “I had decided to make a gift before you came, but I need to tell you, Charlie, how impressed I am that you have taken the time to come out here to visit me.

It is important to recognize that while volunteers are not paid, they also are not free. A campaign organization may involve dozens or hundreds of volunteers and requires adequate campaign staff to support it. Essential as they are to a successful campaign, volunteers will not be effective if they are left without clear direction, support, and communication.

University of California–Berkeley. (2008). ” Press release, September 19, 2008. shtml (accessed November 10, 2008). Wilson, Charles. (2007). “Degree Requirements in Fund-Raising” [electronic version]. New York Times Magazine, September 30. fta=y (accessed April 22, 2009). 2 Campaign Phases: Key Decisions and Tasks A campaign unfolds in phases, and discipline in following the sequence is important to success. A critical error, especially in the early phases, may doom the entire effort to failure, just as a poorly laid foundation can cause a building to collapse.

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Leading the Campaign: Advancing Colleges and Universities (The American Council on Education Series on Higher Education) by Michael J. Worth


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